Our brand is who we are as a university.

Externally, a strong brand will ensure that our identity resonates with our audiences and will build an emotional bond with them. Internally, it helps us stay true to who we are. 

To be effective, our brand must be truthful, foster loyalty and be integrated into all that we do. It should give us a clear sense of direction for all of our marketing and communications efforts.

2016 perceptions survey

What do people think about the University of Saskatchewan?

Each year, we get some insight into the answer through a survey of public perceptions in Saskatchewan, Edmonton, Calgary and Vancouver. The marketing and communications team works with the Social Science Research Laboratory in the College of Arts and Science to complete the study. Knowing what people think about the university gives us information to guide our marketing and communications strategy and decision making.