Approved versions

To maintain consistent presentation, the official University of Saskatchewan logo must contain both the heraldic crest and the University of Saskatchewan wordmark. Use of the crest without the wordmark is prohibited.

Logo Nomenclature

Only approved artwork files should be used to reproduce the U of S logo.
Only approved artwork files should be used to reproduce the U of S logo.

 

Full Colour Version

The full colour version contains a reverse option and the colours outlined above. Only approved artwork files should be used to reproduce the U of S logo.
The full colour version contains a reverse option and the colours outlined above. Only approved artwork files should be used to reproduce the U of S logo.

 

Black and White Version

The black and white version also contains a reverse option. In cases where screens are not allowed such as single colour embroidery, the shading of the book within the crest can be converted to 100% Black. Only approved artwork files should be used to reproduce the U of S logo.
The black and white version also contains a reverse option. In cases where screens are not allowed such as single colour embroidery, the shading of the book within the crest can be converted to 100% Black. Only approved artwork files should be used to reproduce the U of S logo.

Alternate Version

The alternate version does not contain a reverse option above as it is strongly suggested to be placed on a pure white background. Contact University Communications to request an official alternate version logo file.
The alternate version does not contain a reverse option above as it is strongly suggested to be placed on a pure white background. Contact University Communications to request an official alternate version logo file.

Approved usage

Oversize/Large Scale Version

Use the oversize version when the height of the crest equals or exceeds 0.75” (1.9cm).
To take advantage of oversize placements of the U of S logo, there is a more detailed version of the crest. This version includes detailed wheat sheaves and etching in the book of knowledge with the Latin phrase Deo et Patrie (For God and Country). This oversize version is available in all colour versions. Use this version when the height of the crest equals or exceeds 0.75” (1.9cm).

Minimum Size

To preserve the legibility of the U of S logo, it must never be reproduced smaller than 0.125” (0.32cm) in height. Always ensure that the legibility is maintained of all elements.To preserve the legibility of the U of S logo, it must never be reproduced smaller than 0.125” (0.32cm) in height. Always ensure that the legibility is maintained of all elements.
To preserve the legibility of the U of S logo, it must never be reproduced smaller than 0.125” (0.32cm) in height. Always ensure that the legibility is maintained for all elements.

Protected Space

To ensure that the U of S logo is not confused with other logos or identifiers, and that it maintains the greatest visual effect, it must be surrounded by a buffer zone of clear space. This space should be equal to or greater than the height of one wheat sheaf within the heraldic shield.
To ensure that the U of S logo is not confused with other logos or identifiers, and that it maintains the greatest visual effect, it must be surrounded by a buffer zone of clear space. This space should be equal to or greater than the height of one wheat sheaf within the heraldic shield.

Don’t use old versions.

Only approved artwork files should be used to reproduce the U of S logo.

 

Don’t use the wordmark without the crest.

Only approved artwork files should be used to reproduce the U of S logo.

 

Don't use the Crest without the wordmark.

Only approved artwork files should be used to reproduce the U of S logo.
Some exceptions apply. Please see page 19 of the Visual Expression Guide.

 

Don’t change the colour of elements.

Only approved artwork files should be used to reproduce the U of S logo.

Don’t violate the protected space.

Only approved artwork files should be used to reproduce the U of S logo.

Don’t place on a busy background.

Only approved artwork files should be used to reproduce the U of S logo.

Don’t use low quality versions.

Only approved artwork files should be used to reproduce the U of S logo.

Don’t condense, expand or distort.

Only approved artwork files should be used to reproduce the U of S logo.

Don’t change font.

Only approved artwork files should be used to reproduce the U of S logo.

Don’t place at an angle.

Only approved artwork files should be used to reproduce the U of S logo.

Don’t add drop shadows or other graphic effects.

Only approved artwork files should be used to reproduce the U of S logo.

Secondary logos

The official primary university logo should be the first choice when using a logo to represent the U of S. When there is a need to be more specific in the use of a logo, there is a variation of the primary university logo—the secondary logo—that should be used. This approved system specifies a unit, college, department or centre while also maintaining the relationship with the university and its brand.

Frequently Asked Questions

The new secondary logo system replaces the old combined logo system. While more flexible, it still maintains the consistency that is so integral for a large, complex organization like the University of Saskatchewan.

Who’s it for?

The secondary logo is for use by any college, department, school, centre, etc. that belongs wholly to the university, is funded by the university and/or reports to the university.

What does it look like?

Secondary Logo Combined Logo comparison

Where do I get the logos I need?

Secondary logos are available on the logo download page. If you don’t see the logo you need there, please contact your college or department’s communications person. If your college or department does not have a communications person, please contact the marketing team

When do I have to stop using the old combined logo?

Logos are a significant piece of our brand and, as such, appear in many ways on many things. Where it is easy to transition, please stop using the old combined logo and switch to the new secondary logo system right away. However, we will still prioritize resourcefulness over an immediate transition. For example, if you have pre-printed stationery with the old combined logo on it, please use that up before you order a new supply with the new logo system.

Other examples of things that may take time to change are physical signage or banners and other promotional material. Although we would like to work toward consistency as soon as possible, we do recognize that it will be a phased-in approach.

Why is there a new secondary logo system?

Based on feedback from people across campus, we wanted to create a new logo system that would work better for the university. The new system allows for a lot more flexibility and a wider use across campus. For example, a department within a college wouldn’t have been able to include their department name previously—they would have only been able to use the college’s combined logo. Now a department can use the new secondary logo system that still indicates the college but also highlights the name of the department.

Because this system allows for more consistent branding but also more customization, it should eliminate or minimize the use of improper logos that have proliferated across campus in the past. 

How do I use it?

Continue to use the official University of Saskatchewan logo on any piece that doesn’t require the inclusion of a specific college, unit or department.

Use the secondary logo on any piece that belongs to a specific entity, or where it is important to highlight a number of specific entities. An example of this might be an event that is sponsored by more than one department. In that instance, it would look like this: 

Secondary Logo collaboration example

Is this university policy?

Yes. For more information on the Logo and Secondary Logo Use policy, please visit the policy page.