All University of Saskatchewan faculty, staff and students may use the options below to promote university-related events to the campus community.
This online calendar is available at http://www.usask.ca/events and feeds onto the main U of S homepage. This service is free and any events posted here can be seen by everyone. Non university-related entries and advertisements by off-campus organizations are not permitted. To add your event to this calendar, fill out the online form.
List your event for free in the Coming Events section of the print edition or an online PDF of the On Campus News newspaper, which is published every two weeks and available online at http://news.usask.ca.
Submit research events to Research Communications at firstname.lastname@example.org or call 966-2506. The Research Communications office will recommend options depending on the nature of the event. This may include distribution to various research-centric e-mail lists on campus, posting to the usask.ca/research website, or help with preparing media releases and associated communications. The Research Communications office will also work with you to ensure your event complies with requirements from funding agencies, journals, and other partners.
Post your U of S-related event on the PAWS bulletin board. (Bulletins appear in the main feed of timely content in PAWS alongside announcements and news.) All PAWS users may post bulletins; simply click the pencil icon next to “All messages…” and select "Post a bulletin." All bulletins are subject to the approval of an administrator; please allow one business day for your bulletin to appear in PAWS.
PAWS announcements, either appearing in the main feed of timely content in PAWS or emailed to specific groups, are another promotion option; however, specific guidelines apply. To enquire, please email email@example.com.
Promotion options may be available through college, school or department websites, newsletters, plasma screens, bulletin boards, Twitter, Facebook or other options. Contact the relevant college office or communications person for more information.
Create an event poster using one of the university’s available poster templates. Posters for any university or college/school or unit-related event must use the proper U of S logo and follow the U of S approved visual identity standards.
Guidelines apply in certain buildings for hanging posters. In Place Riel, visit the Information Desk, and in other buildings visit the main college or department office to inquire about having your poster stamped for approval and for information on where it can be hung.
Computer lab screensavers are an option for promotion, however guidelines will apply. To inquire, call Bruce Coates at 306-966-2375.
Want to invite the public or off-campus groups to your event?
- Word of mouth through your own contact groups and networks
- Direct email to groups or organizations who would be interested in your event
- Purchase a newspaper, radio, television or online advertisement
- Direct phone calls or mailed invitations
- Put up posters in public areas
- Send a Public Service Announcement (PSA), which is a free “commercial” that is voluntarily aired by radio and/or TV stations over the course of two to three days. PSAs should be written as they would be read on air and should focus on one core message that is both relevant and important to the broadcast audience. Guidelines will apply. To inquire about PSAs, please contact firstname.lastname@example.org
- Local newsrooms
- CTV: email@example.com
- GLOBAL: firstname.lastname@example.org
- StarPhoenix: email@example.com
- Shaw: firstname.lastname@example.org
- Saskatoon Express: email@example.com
- CJWW: firstname.lastname@example.org
- CKOM/News Talk Radio: email@example.com, firstname.lastname@example.org
- CBC: email@example.com
- The Sheaf: firstname.lastname@example.org
- Western Producer: email@example.com
- NOTE: For university events or university news that you think would have greater appeal to the national media and to the public, please contact the Media Relations Coordinator in University Communications at 306-966-6607 or firstname.lastname@example.org.
Q. What makes a successful event?
Q. How do I get people to attend my event?
A. First consider your audience. Who do you want to attend the event? Why would they be interested in attending? How will they benefit? How many people can you accommodate in the venue? Where do these audiences get their information? Answers to these questions will help you target your promotion through the best mix of channels that are likely to be seen by your intended audience. It will also help you form key messages that you can include at the event and during promotion.
Q. Should I invite media to attend my event?
A. Before you invite media, first ask what is the news? Why would media be interested in this event? Why would their readers/viewers be interested? Is your event at a convenient time for media to cover it in time for morning, noon, or evening news or other media channels? Answers to these questions will help you determine if media should be invited. If they should, there are specific procedures to follow to invite media to attend university-related events. Please contact University Communications to speak to the media relations co-ordinator. For research-related events, please contact Research Communications by email or 966-2506.