Who we are

Driven by prairie spirit, we make life better for the people of Saskatchewan and the world.

We have a well-deserved reputation for creativity, collaboration and achievement, and display a remarkable resilience and commitment to problem solving.

The USask brand

Externally, a strong brand will ensure that our identity resonates with our audiences and will build an emotional bond with them. Internally, it helps us stay true to who we are.

To be effective, our brand must be truthful, foster loyalty and be integrated into all that we do. We are constantly working to increase the consistency and co-ordination of our marketing and communications materials, but we always have room to improve. Our verbal and visual guidelines will help ensure your work reflects our brand.

Our brand is who we are.

At the heart of the university is our mission, vision and values. They are what make us unique and capture what matters most to us. We couldn’t describe who we are without highlighting these core principals.

They are an honest reflection of our identity and serve as a compass for our operational, marketing and communications efforts. This makes them an integral part of our brand.

Our brand is more than a logo or set of fonts and colours it is the embodiment of our mission, vision and values. 

We encourage creativity.
We live sustainably.
We build connections.
We value diversity.
We seek reconciliation.